We are proud to announce the successful conclusion of our participation at Fruit Attraction 2025 in Madrid.
The event provided a valuable opportunity to reconnect with industry professionals, meet with clients we are shaping new projects with, and engage with many new contacts from across the fruit business. This year, we were pleased to see a substantial amount of interest in our solutions and to share insights through many meaningful conversations.
Here is a comprehensive summary of our takeaways from our conversations in Madrid:
Our unique and simple combination for the RipeWise solution doesn’t go unnoticed – Our integration of fruit traceability (quality and ripeness) with storage and ripening conditions is both simple and unique. We are proud to have completed our software in just half a year after launching RipeWise.
First customers onboarding in a short period – We are actively onboarding our first customers, both converting existing ripening rooms and building new ones from scratch. This progress reinforces our confidence that we are on the right path.
Rising interest from banana wholesalers – Increasing complexities in banana ripening are driving more wholesalers to explore RipeWise and our bespoke color sensors.
Seamless integration gives us another competitive edge – A major focus for our clients is the way that RipeWise ensures a smooth integration into existing IT landscapes, connecting with ERP and ripening systems.
We would like to thank our peers, clients, and visitors who contributed to making this year’s Fruit Attraction so valuable. We look forward to continuing the conversations and collaborations sparked in Madrid. Find out more or get in touch with us here.