About us
Experience Fruit Quality and De Laat Koudetechniek have teamed up to create a data-driven, innovative solution suite to revolutionize fruit ripening. Together, we enhance quality, consistency, and efficiency in your ripening process.
Experience Fruit Quality is a leader in fruit quality and ripening management. Based in Utrecht with a team of 25 experts, we help fruit companies worldwide optimize quality and ripening through data-driven insights. Our tailored solutions ensure ideal ripening, freshness, and shelf life, with a focus on innovation and customer satisfaction.
De Laat Koudetechniek
For nearly 60 years, De Laat Koudetechniek has been a pioneer in refrigeration technology. Founded by Jan de Laat and later run by Adriaan van Beek and Brigitte de Laat, we’ve grown into a modern, family-rooted company with over 30 employees. From our office in Ammerzoden, we serve global clients with solutions in ripening, climate control, and refrigeration.
Meet the team
Marco de Jong
Founder / CEO Experience Fruit Quality
Thijs de Haas
COO
Rick Schot
Business Developer
Adriaan van Beek
Owner De Laat
Olaf van Dooren
Business Developer
Lucia Eusebio
Business Developer
Nick Burnett
Data Scientist
Robin Wijs
Data Analyst
Pinelopi Theotoki
Data Scientist
Florian de Ridder
Full Stack Developer
Sarah Veldman
Business Consultant
Martijn van Wezel
Research & development
Agis Christopoulos
Business Consultant